care guide
Beautiful things are made to be worn. And worn again.
Fine merino wool and silk are natural fibres that deserve thoughtful care. With a few simple habits, your avenue luun essentials can stay soft, comfortable and ready for the everyday.
Merino wool naturally resists odours, so not every wear needs a wash.
Often, a little fresh air is enough. Small marks can simply be spot-cleaned, keeping your garments fresh between adventures.
When it's time for a wash, choose a dedicated wool programme at 30°C or below, using a gentle wool detergent.
Skip bleach and fabric softeners, and handle gently without rubbing or twisting.
03 | Dry naturally
After washing, gently reshape your garment while still damp.
Lay flat to dry naturally, away from direct heat and sunlight. A little care helps preserve its softness and shape, wear after wear.